In an ideal world, every candidate has heard great things about working for your company lightyears ahead of your first email outreach.
Every year, Fortune Magazine puts together a list of the top 100 best companies to work for and even before seeing the list, a few org names already come to mind.
Google, for example, is one of ‘em, and unsurprisingly tops the list for the fifth time in its eighth appearance in the series. What’s their secret? Along with the 99 other contenders, Google has managed to achieve a level of solid employer branding backed by a satisfied team and a strong culture with a clear set of values – all of which drive the way the company operates.
Not yet convinced? Read on.