The Step-by-Step Guide To Creating An Effective Candidate Nurture Campaign

As any seasoned recruiter knows, it often takes more than just one email to catch a candidate’s eye. In fact, recruiters who consistently leverage follow-up emails receive 50% more replies overall than those who do not. That’s why more and more recruiting teams are taking a page out the marketing book and investing time and resources into candidate nurture campaigns. 

 

However, an increase in emails to candidates doesn’t necessarily equate to an increase in positive responsiveness. Rather, if your messaging comes across as repetitive and demanding, you run the risk of annoying candidates and ultimately damaging your company’s employer brand. 

 

Don’t let that dissuade you from nurture campaigns all together! With the right know-how, you can get in front of the candidates with the right message, at the right time. Follow this step-by-step guide and you’ll be well on your way to more effective candidate email nurture campaigns.



EVENT: ERE Recruiting Conference Fall 2019

ConveyIQ by Entelo is proud to be a sponsor of the ERE Recruiting Conference, taking place October 14-16, 2019 in Washington, D.C.!



RECAP: Sourcecon Fall 2019

Last week, hundreds of sourcers met up in Atlanta for SourceCon. Attendees immersed themselves in three days of networking and sessions with some of my favorite techies & TA leaders as they covered all of the latest and greatest sourcing hacks and strategies. I had a wonderful experience speaking with attendees and learning about their current sourcing challenges and priorities they are facing in the new year. 

Here are a few sessions from the conference that specifically addressed tools and/or tactics to step-up your sourcing game.



Shortcuts To Improving The Recruiter-Hiring Manager Relationship

Cheers to recruiters! It’s your work day in and day out that brings the best talent to your organization – and the fresh ideas, perspectives, and backgrounds that reinvigorate the business. Yet, there will inevitably come a time, no matter how dedicated a professional you are, when communication barriers with a hiring manager keep you up at night thinking through the long list of job requirements, failed interviews, and hard-to-fill roles on their team.



2019 Guide To Recruiting & HR Events, Part 2

The fall events season is in full swing, which means thousands of valuable opportunities for professional and personal development. Yet with the seemingly endless roster of 2019 conferences, seminars, meetups, and networking events, choosing the events best suited to your goals can be a daunting task. That's why we've searched high and low to bring you this fall's best events... Welcome to the second installment of the 2019 Guide To Recruiting & HR Events!



The Anatomy of a Great Company Video

If a picture is worth a thousand words, how much would a 2 minute video be worth?

It’s no surprise then that companies for decades have been trying to lure in potential employees with flashy and heart-warming video vignettes: This is us playing with dogs! Having fun! Working hard! Working hard and playing hard!

You can see where it can go wrong. But fear not, as we’ve compiled a list of some phenomenal examples of company culture videos. These aren’t just for the large-budgeted People Ops teams out there, either. Some of these are scrappy, many are powerful, and all can be deployed to further your brand and help prospective employees gain a glimpse into a day in the life at your org.



Entelo Acquires ConveyIQ, Raises Additional Funding

While it’s been a bit quieter on the Entelo blog as of late, we’ve been working on something BIG behind the scenes and we’re excited to finally be able to share the news with you.

Announced just this morning, Entelo has acquired ConveyIQ, the leading candidate engagement platform for screening, interviewing, and hiring top talent. This is a giant leap forward for the Entelo recruiting automation suite, making way for the creation of the most powerful – and only – end-to-end sourcing to hire recruitment platform. To fuel such an ambitious undertaking, Entelo has also secured a new round of venture funding. 



Diversity Starts at the Top

 

We’ve heard it before, and it rings true in multiple ways:

If your executive team looks like a mistaken case of copy-and-paste, then the organization below them will be a CC of the same.

If you don’t prioritize diversity early on in the interview process (at the top of the funnel), then you’re going to get a homogenous bottom of the funnel (new hires).



Talk About Talent: The US Women's Team Did It Again

The USWNT did it again

World Champions for the fourth time in history (double that of #2 on the list: Germany).

Yet amid all of the celebrations and stadium-wide-chants following the Women’s Championship win in Lyon, a newcomer joined the ranks: “Equal Pay”.



10 Podcasts Every Recruiter Should Listen To

Led by blockbusters like This American Life, Serial and WTF with Marc Maron, podcasts have doubled in popularity since 2008. As of 2019, 51% of Americans have listened to a podcast, 22% listening in weekly. In fact, podcasts are so popular that every topic under the sun now has podcasts dedicated to it, including, you guessed it, recruiting.



How To Build A Recruiting & HR Tech Stack

The list of vendors in the HR tech space is only growing. At our last count, there were 56 vendors within the Recruiting Automation space alone, specializing in everything from interview scheduling, to chat bots and automated sourcing. With so many options to choose from, the power is now in buyers' hands to build a personalized end-to-end tech stack.



Recruiting Email Templates: Outreach

You’ve spent hours hunting down the perfect candidates, but all that work could be wasted if your outreach messaging is off-putting. When the average person receives 121 emails per-day, the competition for attention is fierce, which is why getting the initial outreach absolutely perfect is critical if you’re going to meet your recruiting goals.



The Questions That Get the Most Out of Candidates

Interviewing is tough business – you have but a brief moment to gather your thoughts on not only an individual's aptitude, but also whether or not you think they possess those critical intangibles that lead to success within your organization.

It’s no surprise then that folks are always asking hiring managers about their interview techniques and questions in order to gain an upper hand. Instead of following that path, we're flipping the script and asking YOU for your favorite (and least favorite!) interview questions. By submitting your answers here, you may be included in a resource for recruiters and hiring managers for years to come. To get the ball rolling, I’ve included a few of my own below.

Since I started hiring at Entelo, I’ve interviewed hundreds of candidates, and brought on board north of 40 SDRs. I’ve had stellar interviews with lackluster candidates and the opposite; I’ve been blown away by candidates that in many other organizations would have been stopped at the application screen; and candidates have both told me I’m the easiest, friendliest interview while others have said I’m impossible and brutal. In any case, below are a few questions that I’ve used, and will continue to use, in all of my interviews:



What New Grads Look For In Their First Full-Time Role

Graduation marks the end of a chapter and the beginning of a new one for college students. According to the National Center for Education Statistics, about 1.9 million students will graduate in 2019. We tracked down 5 of those nearly 2 million students to discuss what’s next.



A Field Guide to Recruiting Data Scientists

Originally posted August 16, 2017. Updated May 6, 2019.

Every day humans collectively create the equivalent of 530,000,000 million digital songs or 250,000 Libraries of Congress worth of data. Data is quite literally everywhere. Every click, email, push notification, blog post, and Instagram upload is data. And that data is incredibly valuable.