You’ve spent hours hunting down the perfect candidates, but all that work could be wasted if your outreach messaging is off-putting. When the average person receives 121 emails per-day, the competition for attention is fierce, which is why getting the initial outreach absolutely perfect is critical if you’re going to meet your recruiting goals.
But what does the ideal candidate outreach email look like? Entelo analyzed millions of recruiting emails to bring you conclusive evidence on what works and what doesn’t when it comes to recruiting outreach emails. In fact, recruiters who follow these do’s and don’ts see a 30 percent higher reply rate on average.
✓ Introduce yourself
✓ Give a compliment
✓ Show your company health
✓ Avoid cliches
✓ Set up time to chat by offering suggested times
X Paste the jobs description into the body of the email
X Ask for a resume
X Mention salary or work-life balance in the initial outreach
X Ask someone to speak tomorrow
X Ask for a referral
What does this look like in practice? Here’s a template for you to use and customize for your next outreach using all the do’s and don’ts:
Nice to meet you. My name is_______ and I lead ________team here at __________. All of us are extremely impressed by _______________and think you'd be a great fit for ____________ at ___________.
[Tell the candidate about your company. This is a great place to include press, blog posts, social media or any other content that gives insight to your company].
I'd like to tell you more if you're interested. Are you available for a short chat on____________?
When we put all these things together, it looks a little something like this:
Nice to meet you. My name is Mike and I lead the marketing team here at Entelo. All of us are extremely impressed by the large-scale campaigns you’ve been running at Acme Corporation and think you'd be a great fit for the Director of Demand Generation Role here at Entelo.
Entelo leverages predictive algorithms, data-backed insights and the single largest source of recruiting data to provide employers with recruiting automation software that helps them make hires faster and smarter. We’ve had a huge amount of growth and success recently, raising our series C funding and being named a Glassdoor Best Places to Work and a Bay Area Business Times Best Place to Work in the past two years. We’re growing rapidly and we’d love for you to be a part of it.
I'd like to tell you more if you're interested. Are you available for a short chat on Thursday or Friday afternoon?
This template is a great place to start when you’re optimizing your outreach, but we know that there are a lot of rules to keep track of. This is why we built them into Track Insights. Entelo Track customers get real-time and actionable recommendations to optimize messaging and increase candidate engagement within the Entelo platform, so they don’t need to use templates like the above. Whether you’re an Entelo customer already, or just want to see if a solution like Entelo Track is right for you, this template is a free and easy way to check things out.