
Personalization at Scale: Supercharge Your Outreach With These 4 Techniques
Personalizing at scale – sounds like a bit of an oxymoron, doesn’t it? If we focus on one, it’s often to the detriment of the other. This trade off gives high-volume outreach a bad name: without a scalable way to reach a large audience in a targeted fashion, recruiters are left “spraying and praying.”