Like it or not, sending emails has become the most widespread way to engage with potential hires. Though it lacks the immediacy of a phone call and is easily
ignored, talent actually prefer to be contacted via email, so if you're going to engage someone the way they want to be engaged, you've got no choice but to craft a meaningful, personal, effective recruiting email. To get some insight on the preferred type of messages, we asked our engineering department to forward us their favorite recruiting emails and tell us why they were so good. Below, we've pulled out the overarching themes and common denominators of great emails, as told by the tech talent who received them. Ready, go!