This is the third installment in a series on conducting repeatable, consistent phone screens. Head here for the general edition, and here for the sales edition.
Finally, something I’m qualified to write about. Before you bring in demand generation candidates to meet the team and your hiring manager, you’re going to want to establish a baseline for the type of work this individual has done, as marketers come in all shapes and sizes. Your marketing higher-ups will have some kind of vision for the type of programs and campaigns this person will be charged with, so make sure to lock those down at the intake meeting and use them to drive your line of questioning.