Hiring for Demand Generation? Here's Your Phone Screen Cheat Sheet.

This is the third installment in a series on conducting repeatable, consistent phone screens. Head here for the general edition, and here for the sales edition.

Finally, something I’m qualified to write about. Before you bring in demand generation candidates to meet the team and your hiring manager, you’re going to want to establish a baseline for the type of work this individual has done, as marketers come in all shapes and sizes. Your marketing higher-ups will have some kind of vision for the type of programs and campaigns this person will be charged with, so make sure to lock those down at the intake meeting and use them to drive your line of questioning.


Phone Screening Sales Candidates the Right Way

This is the second installment of a multi post series about conducting role specific, repeatable, standardized phone screens. Part one on general phone screen questions can be found here.

This one goes out to all you Sales Recruiters out there. While there’s a host of standard questions you can lob candidates during phone screens, when it comes to sales recruiting, this stage is a valuable opportunity to carve out some serious context. While a similar title and experience at a peer company can be attractive, not all sales processes are created equal.

Standardize Your Team's Candidate Phone Screens with this Checklist

The initial phone screen isn’t just a formality to confirm your candidate isn’t a total weirdo. Executed properly, this conversation is an opportunity to identify non-starters, and most importantly to understand if this person truly is who their profile says they are. Your team of recruiters is going to be conducting these constantly, and in the interest of candidate experience and consistent assessment, it’s important to standardize these calls. Luckily, I happen to sit back to back with Entelo's Senior Business Recruiter, Amina “Value-Add” Moinuddin, and there are a host of questions you can ask candidates no matter what role you’re filling.