How to Get Your Employees to Be Company Brand Ambassadors

The first steps of getting more talent into the funnel isn’t just having a first-class, well-oiled machine comprised of sources and recruiters who know a good candidate when they see it – it’s making sure your current workforce is happy with what they’re doing.

Otherwise, you’re touting a company and its advantages without anything else to back you up on it besides fellow team members whose goals bank on you filling the open req, and the trust your good word lines up with those benefits and perks you mentioned.

In other words, before all else, focus on building a positive employee experience to align what the role you’re selling to the role your team is selling.

Missed Our Webinar on Building Your Employer Brand? Here's the Quick Version

We’ve said it before, and we’ll say it again: Recruiters, if you’re selling the product, you’re doing it wrong.

Building your company brand is about selling the role to candidates and functioning as the “eyes” into the company. Recruiters and hiring managers may spend all day qualifying candidates, but on the other side of the fence, candidates are qualifying your company, too. Creating a strong employer brand gives answers the “why” candidates ask before deciding whether or not your role is fit for what they’re looking for.

If you missed our joint webinar with Officevibe’s Jacob Shriar, we’ve bustled through our notes to bring you some top discussion points from the live event.