When someone pictures what it’s like to work at your company, what do they see? Is it a positive image? Are there elements that are off-putting? Do they even think about you at all?
Once you ask yourself these questions, you’re on your way to figuring out your employer brand.
Employer brand is one of the most important, yet often slippery and intangible, ways a candidate will evaluate your organization. A strong employer brand makes your life as a recruiter much easier. Here’s why: