The competition to hire quality healthcare workers is on the rise. According to the Bureau of Labor Statistics, 5 of the 10 fastest growing professions are in healthcare, which, as an industry, is poised to generate 2.3 million new jobs and experience 18 percent growth between 2016 and 2026. What’s more, between 2016 and 2026, the top 6 growing health care related roles -- home health aides, personal care aides, physician’s assistants, nurse practitioners, physical therapy assistants, and medical assistants, will each see between 29 and 47 percent growth.
But those are not the only healthcare professions slated for growth. Roles ranging from doctors of all specialties, registered nurses, healthcare administrations and occupational therapists will also see growing demand for their skills. One thing is clear: if you’re hiring for healthcare, the time is now to set yourself up with a competitive edge.
To help, Entelo is hosting a live webinar on Wednesday, November 29 at 11 am PT/2 pm ET that will dig deeper into healthcare hiring and offer tips on developing a hiring strategy, effective tools and a well-trained staff to fill even the most challenging roles.In the meantime, here are a few ways to stay ahead of the pack as the competition for healthcare talent continues to heat up.
Emphasize your mission.
Many healthcare professionals get into the field to make a difference. A key way to differentiate your organization from others is to focus on the impact you are having in your community. If your organization has a particular focus such as the elderly, children or underprivileged groups, share that aspect of your story. The key to getting candidates to choose you is to explain what makes your organization different and highlight what you believe in. In a field as personal as healthcare, the particular people and communities you engage will make a difference when it comes to the kinds of professionals you attract.
Leverage word of mouth.
Healthcare professionals often find new roles through professional networks. One way to reach as many of them as possible it to leverage your existing employees. Whether it’s people they went to school with or have worked with in previous roles, they are a valuable resource for finding solid, hard-to-reach candidates. Another effective strategy is to attend professional events, job fairs and trade shows. Many cities or regions host medical job fairs and getting a booth can help you land great candidates and expand your hiring footprint.
Emphasize quality benefits.
Competitive and flexible benefits are rapidly becoming more and more important, particularly to people with families. The work hours of many medical professionals are famously rigid and many healthcare organizations cannot afford to deviate too much from their tried and true schedules, but those that can will be able to offer candidates a unique opportunity. Other flexible benefits such as additional vacation or parental leave can also move the needle with certain candidates.
Streamline your workflows.
Hospitals and healthcare organizations can often get bogged down in red tape due to stringent regulations, which can make it difficult to establish a streamlined hiring culture. But technology can help. Many modern ATSs offer user-friendly apps and cloud-based databases that make it simpler to manage the hiring process and all of its moving pieces. Other solutions, such as Entelo Envoy, can automate and streamline other parts of the recruiting process such as talent sourcing and outreach. By leveraging the latest technologies, talent leaders can create more effective hiring processes that dramatically improve their bandwidth to fill as many roles as possible.
Even in an industry experiencing extraordinary growth, the right hiring strategies and tactics can make all the difference. If you’d like to learn more about how you can launch your healthcare recruiting into the 21st century, check out Entelo’s Live Webinar, Recruiting Healthcare Candidates: How to Build a Modern Workflow with Commonwealth Care Alliance Director of Talent Acquisition, Sandi Molettieri, on Wednesday, November 29 at 11 am PT/2 pm ET.