Your Candidate Messaging Could Use a Little Work

March 20, 2014 at 6:00 AM by Kathleen de Lara

candidate outreachIf you missed our live webinar with Andy Headworth yesterday, don't fret — we've got it covered. 

"Strategies to Optimize Your Candidate Outreach" was a hit! Recruiters, hiring managers, and heads of talent were among those in attendance who got the lowdown on inside tactics for building a better relationship with candidates, from the first contact, through the engagement, all the way to the hire. 

Any great, qualified candidate isn't an easy hire — they require a little bit of courting. Not sure how? Here are some key takeaways from the event: 

  • Engage your candidates online with a content marketing strategy. If talent can't find your digital footprint, they won't be interested in learning more about your company.

  • If you do have an online presence, be sure to produce consistent, high-quality material that is frequently promoted across various channels.

  • Candidate outreach is a two-way street. Blindly sending messages without keeping track of the ones that are awaiting your reply gets messy and completely misses the point of having a strategy in the first place.

  • Share content that is interesting, relevant, and unique to your sector. (Yes, it is that simple.)

  • Even though social recruiting accounts for nearly 80% of companies' hires, don't forget it's a supplement to your current sourcing approach, not a replacement.

  • Remember Walter's rule: Don't share the same boring crap that everyone else does. 

Do you know the biggest mistake recruiters make on social media? Want to find out more insights to how your team can better the way they reach out to talent? Access the on-demand version here. Share it with your friends, if you like.

candidate outreach