If your company is ranked as one of Fortune Magazine's 100 Best Companies to Work For, you've gotta be doing something right.
For starters, having an effective social recruiting strategy is vital to building the foundation of a solid organization. In 2013, 78% of companies hired candidates through a social media channel. Citing the higher quality of talent, higher retention rates, and the overall improvement of teams' well-being, social recruiting is hot and trending for one simple reason — it works.
Check out how these five companies are using Twitter to recruit top talent:
Google, 364k followers
Google is hiring talented interaction designers to join #GoogleUX! Learn more and apply here: http://t.co/UXV0rwfc8J #WorkWednesday— Life at Google (@googlejobs) March 12, 2014
We just posted photos from Saturday's #GoogleUX event XX+UX Happy Hour for Women in UX. Check them out: http://t.co/vJY24wmMTf #SXSW— Life at Google (@googlejobs) March 12, 2014
Part of Google's key strategies in keeping followers engaged with their feed is by integrating their open job opportunities with current events their company is involved in, this year being SXSW. Leverage your company's reach and participation in ongoing, big-time events outside of its own sphere to showcase your team's influence and involvement.
Happening now at #SXSW: #GoogleUX Designer @ACuthbert talks storytelling, innovation and inspiration. http://t.co/t17fOaHCtx #mystory— Life at Google (@googlejobs) March 11, 2014
Disney Jobs, 66.6k followers
Immerse yourself in the magic of movie making as a Staff Web Application #Developer http://t.co/57iMZGnG9k #disneyjobs #webdev— Disney Jobs (@TWDCjobs) March 18, 2014
#Marvel Unveils New Custom Comic Book Created for Children's Hospital Care Packages http://t.co/MQauEk1npX pic.twitter.com/bj8K79G3fk— Disney Jobs (@TWDCjobs) March 18, 2014
Execute #graphics for on-air products for #ESPN studio and remote productions as a Controller for Motion Graphics! http://t.co/exlkNF82tb— Disney Jobs (@TWDCjobs) March 17, 2014
Integral to Disney's online charm is playing on the timeless notion of their magic and fantasy — positions are lined up as opportunities to live out childhood dreams. How fun does that sound? Disney also highlights the good they're doing for the community and cross-promotes openings at one of their subsidiary companies, ESPN. Disney Jobs' Twitter feed is the kind of feel good social media role model we've all been looking for.
Salesforce, 16.7k followers
[PIC] @salesforce team climbed Mt. Kilimanjaro to raise money and awareness for @charitywater! #dreamjob #giveback http://t.co/0ofsaRZ5cV— salesforce #dreamjob (@salesforcejobs) March 18, 2014
Did you know @salesforce had 33% revenue growth this year? More Customers = More Sales Jobs! http://t.co/mMb0nJXE0p pic.twitter.com/8Y8b4tvDJB— salesforce #dreamjob (@salesforcejobs) March 13, 2014
#salesforce15 makes us wanna JUMP JUMP! #birthday #dreamjob #hops @salesforce pic.twitter.com/z4QKfauqG3— salesforce #dreamjob (@salesforcejobs) March 7, 2014
What's the big fuss at Salesforce? Culture, culture, culture, The company calls attention to their impressive "work hard, play hard" style, rolling in their organization's achievements in philanthropy, business, and contributing to their local digs' merrymaking, including hosting a free concert on their birthday. You go, Salesforce.
15 Awesome Photos from Salesforce’s 15th Birthday (via @salesforcejobs) #dreamjob http://t.co/z324VTOl1g pic.twitter.com/MaYbTEqidg— Salesforce (@salesforce) March 11, 2014
Wegmans Food Markets, 67.7k followers
Easy way to make your corned beef and cabbage tonight! #simplemeal #HappyStPatricksDay pic.twitter.com/DPQlwruaq4— Wegmans Food Markets (@Wegmans) March 17, 2014
@patricklarkin The merchant said they will look into this supplier. They have high accolades as a top tier roaster. Thx for your feedback.— Wegmans Food Markets (@Wegmans) March 17, 2014
Want a culinary job you'll love? Full-time sous chef & cook positions open at our Harrisburg #PA store. #PAjobs http://t.co/j6tPnU46FB— Wegmans Food Markets (@Wegmans) March 10, 2014
Wegman's Food Markets' secret is a triple threat, rolling up job postings, responses to customer feedback, and product promotions into one big bonanza of social media goodness and realness. Not only does the company timely advertise their brand in tandem with relevant events and holidays, they also let it be known that their online presence is run by real people who reply to customers' inquiries and complaints. Wegman's Twitter feed is dotted with the occasional job posting, which we think needs to make a more conspicious appearance, although the direct reachout to followers is a nice touch.
How is your company using Twitter to recruit the best candidates? Share your thoughts in the comments below or tweet us @Entelo!