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How Top Companies Are Using Twitter for Recruiting

March 18, 2014 at 12:00 PM Kathleen de Lara

recruiting with twitterIf your company is ranked as one of Fortune Magazine's 100 Best Companies to Work For, you've gotta be doing something right. 

For starters, having an effective social recruiting strategy is vital to building the foundation of a solid organization. In 2013, 78% of companies hired candidates through a social media channel. Citing the higher quality of talent, higher retention rates, and the overall improvement of teams' well-being, social recruiting is hot and trending for one simple reason — it works. 

Check out how these five companies are using Twitter to recruit top talent: 

Google, 364k followers

Part of Google's key strategies in keeping followers engaged with their feed is by integrating their open job opportunities with current events their company is involved in, this year being SXSW. Leverage your company's reach and participation in ongoing, big-time events outside of its own sphere to showcase your team's influence and involvement.

Disney Jobs, 66.6k followers

Integral to Disney's online charm is playing on the timeless notion of their magic and fantasy — positions are lined up as opportunities to live out childhood dreams. How fun does that sound? Disney also highlights the good they're doing for the community and cross-promotes openings at one of their subsidiary companies, ESPN. Disney Jobs' Twitter feed is the kind of feel good social media role model we've all been looking for

Salesforce, 16.7k followers

What's the big fuss at Salesforce? Culture, culture, culture, The company calls attention to their impressive "work hard, play hard" style, rolling in their organization's achievements in philanthropy, business, and contributing to their local digs' merrymaking, including hosting a free concert on their birthday. You go, Salesforce.

Wegmans Food Markets, 67.7k followers

Wegman's Food Markets' secret is a triple threat, rolling up job postings, responses to customer feedback, and product promotions into one big bonanza of social media goodness and realness. Not only does the company timely advertise their brand in tandem with relevant events and holidays, they also let it be known that their online presence is run by real people who reply to customers' inquiries and complaints. Wegman's Twitter feed is dotted with the occasional job posting, which we think needs to make a more conspicious appearance, although the direct reachout to followers is a nice touch. 

How is your company using Twitter to recruit the best candidates? Share your thoughts in the comments below or tweet us @Entelo!
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