How to Effectively Hire Sales Leaders

Few roles have as direct of an impact on an organization’s bottom line as sales roles. That impact is even greater for a role in sales management. A great sales manager lifts up an entire team and makes everyone better. They coach reps through tough deals and help their teams hit their targets. They forecast accurately and keep senior management in the loop when it comes to competition and challenges that may arise. In other words, they make everyone around them better.

For those reasons and more, experienced sales leaders with track records of success are hard to find and even harder to hire. As with all roles, the more experience you’re looking for, the smaller the pool of your potential candidates becomes. It's not easy, but it's doable with a measured, thoughtful, and deliberate approach.

Here’s how we did it at Entelo.

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