Defining Company Culture is a Recruiter's Job

Webster's Dictionary defines culture as...

Just kidding. When it comes to nailing down one of the most intangible and slippery aspects of your company, it's important to avoid all the cliche motivational posters and trust fall team building activities. That said, culture is more than perks and happy hours, and if you're going to build and continually promulgate a common sense of mission, you're going to need to sit down with some team members and learn about your own company. As recruiters, you are in a unique position not just to help your team discuss their virtues and extol the important ones, but to yourself shape and guide the cultural progression of the company through the hires you make and organizational values you prime them with. Below are a few ways to go about defining company culture and an exploration into why it's such an important part of your role.