What the Best Employer Brands Get Right

So, I've got something I need to tell you. Your organization has an employer brand, whether or not it is being maintained. And, believe it or not, unless you’re turning away dozens of talented, qualified people for every job opening, your organization could probably benefit from a strong employer brand.

Employer brand is the human side of your brand identity. It’s not about your products or your earnings or your logo. It’s about who you (collectively) are and what values your organization represents. Your employer brand will always be intertwined with your company culture. In fact, your employer brand is, in many ways, the public side of your company culture. You can’t really have one without the other.

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