Ready to Meet the Real Designer?

Beauty is in the eye of the beholder.

When it comes to hiring a new designer, you are the beholder and the beauty is a portfolio you may not truly understand. Creativity is frustratingly slippery to quantify, and there's much more to the design process than a few hours in Photoshop. If you're going to assess candidates at a meaningful level, both at the sourcing stage and interview stage, you need to have a firm understanding of where they are coming from. This begins with knowing what you're looking at when it comes to a digital portfolio, and progresses with knowing the right questions to ask in an interview to really learn about their process and where their skills truly lie. 

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