New Sonar Study Results, 7x Increase in Productivity (and Why This Matters)

November 14, 2012 at 3:50 AM Jon Bischke

Today at Entelo we released our first-ever study on Sonar, our predictive analytics engine that helps to identify when talented individuals may be more open to new career opportunities. Here's a highlight from our press release:

Entelo’s study aimed to demonstrate the effectiveness of the Sonar tool in identifying candidates’ likelihood of leaving their current positions. In July and August 2012, Entelo sent out email alerts for approximately 400 professionals and monitored their job activity over 90 days. At the end of that period, 24 percent had taken a new job, compared to the 3.1 percent of the general population of passive candidates who did in the same time frame.

The company estimates that professionals identified by Entelo Sonar are seven times more likely than an average job seeker to leave their existing position in the 90-day period following a Sonar alert. This degree of accuracy helps recruiting teams to be more productive, as they can quickly qualify and connect with passive candidates.

Sonar is a relatively new product having only been launched in July and the fact that in the first month of Sonar, we were already able to identify folks getting ready to move at a 7x increase left us feeling very positive. Every day we're identify new data and signals that will make this stronger with time.

So why is this important?

First, let's look at it from the recruiter perspective. Talented folks are more visible than they've ever been. But as a recruiter, if you're trying to source Java engineers in New York City and you're given a list of 42,568 candidates (just ran that search on Entelo and that's the number I got!) that's pretty overwhelming. I mean, I guess you could start at the top and start sending messages but it's going to take you a long, long time to work through that list...

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Instead, what you really want are people who are Java engineers who are also more open to new opportunities. And that's exactly what Sonar provides. If you can identify candidates who are 7x more likely to be looking for something new then you can better focus your efforts.

From the perspective of the person managing recruiting teams, this is important as well. After all, one of your main goals is improving the productivity of your recruiters. Sonar represents one of the biggest breakthroughs in recruiting productivity in recent years. As Sonar continues to get better, your team can focus their efforts even more closely on candidates who are on the more "active" side of the active/inactive continuum and that will yield big benefits to you.

Finally, this is also important from a candidate perspective. In a perfect world, those who were perfectly content in their jobs would never get inbound messages from recruiters and those who were interested in something new would get a lot of different opportunities presented to them. Today that's not how it works. Today most recruiters who are reaching out to passive candidates are using a brute force approach and this annoys candidates to no end. The promise of Sonar is to better route opportunities to people who are interested in them and that's why we're excited to continue to fine-tune Sonar.

We'll be sharing more details about the efficacy of Sonar in the future but this is a great start. If you haven't already, sign up for a demo of Entelo so we can show you first-hand how Sonar and the Entelo product as a whole can impact your recruiting organization.

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