In a post yesterday, LinkedIn explained some recent changes to their ever popular search feature. First, full names and profiles of anyone in your network are
now visible, granting you full access to 3rd-degree connections. Secondly, there is now a limit on the number of searches a standard user can perform in a given month. A post in LinkedIn's extensive Help Center details the changes in full:
"We've recently improved the LinkedIn people search experience, so that you can now view full names and profiles of anyone in your extended network (1st, 2nd, and 3rd degree), regardless of whether you're connected or have a Premium account.
This improved network visibility also includes a limit based on search usage. If you reach the commercial use limit, your activity on LinkedIn indicates that you're likely using LinkedIn for commercial use, like hiring or prospecting. This limit is calculated based on your search activity since the first of the calendar month."
So, what does it mean for Recruiters? Well, if you don't have a premium account, it means you're going to have to be a great deal more deliberate about your searches. Here's some tips for making the most out of what you're allotted:
- Pay careful attention to timing. Need to fill a more junior role, perhaps for someone right out of school? January's probably not the best time. Instead, run LinkedIn searches only for the roles you're looking to fill as soon as possible
- If you never bothered to learn how to build X-Ray strings, now is the time. This post can help you with the spine of some searches, and you can plug and play more specific terms for your own needs.
- As usual, Boolean Strings is one step ahead of the game. In a post yesterday, Irina explained the specific cases for when a search is counted against your quota, and how to optimize your search strategy accordingly.
- Make sure you're running hyper-relevant searches, so you get the most out of each single one. This webinar can show you how to build the most specific searches, send the more valuable InMails, and engage candidates through the posting of content and statuses.
The increased profile information you can see from your 3rd degree connections is another area where you can really use LinkedIn to it's fullest potential. As I'm sure you know, referrals are the #1 source of hires, so be sure to pump your network as much as you can!
