Video: 6 Recruiting Trends You Should Know In 2020

February 21, 2020 at 11:06 AM by Grace Newman


To understand today’s competitive hiring landscape, Entelo’s 2020 Recruiting Trends Report examines the slight, but pivotal changes in the world of talent acquisition.

We analyzed data from hundreds of recruiters to develop a set of recruiting benchmarks to help you assess your own company’s hiring performance. Here are 6 of the most important recruiting trends you should know in 2020 and how they should inform your recruiting strategy.




73% of recruiters report finding higher-quality candidates from passive sourcing than any other source.

Gone are the days of posting a job and waiting for applicants to flood in. Today's talent market requires employers to be proactive in order to find, attract, and retain the best talent for their organization.

This need for proactivity can be seen in the rise of sourcing for passive candidates. According to our survey findings, over 87% of Talent Acquisition teams build their talent pipeline through sourcing and 73% report higher-quality candidates through passive sourcing compared to any other source.


40% of recruiters say they do not have enough data to make fair & unbiased sourcing decisions.

While there are many reasons why it’s so hard to achieve the desired workforce representation, it is particularly challenging to move the needle forward when you lack clear visibility into the composition of your candidate pipeline. As Peter Drucker said, “If you can’t measure it, you can’t manage it." This is a challenge for a large portion of the recruiting teams we surveyed, with 40% indicating they do not have the necessary data in front of them to make fair and unbiased sourcing decisions and 71% commenting that they need intelligent tools to process this data for them.


51% of recruiters do not track email open rates and 59% do not track email click-through rates.

While our survey findings pointed to an uptick in email response metric usage –  55% of recruiters surveyed in last year's report tracked response rates as an engagement KPI, this year just under 60% of recruiters use response rates as their north star – this was not the case for ALL engagement metrics.

The challenge is that response rates can only tell you the "What" and not the "Why." Tracking open rates and click-through rates can give you key information about where candidate engagement is dropping off and the insight to better tailor your messaging for higher response rates. While this strategy hasn't quite caught on, you can set yourself apart in 2020 by using all of the data in front of you (open, click, AND reply rates) to get in front of candidates with the right message at the right time.


58% of recruiting teams measure candidate experience and 77% use candidate satisfaction surveys to do so.

Candidate Experience is a term we have heard quite a lot of buzz about over the last few years. Its rise in prominence is a direct result of today's competitive talent market - with more open reqs than candidates to fill them, employers are vying for the same talent and simply cannot afford a poor candidate experience. That's why over 58% of the teams we surveyed currently measure candidate experience - one of the most popular ways being candidate satisfaction surveys. 


So how can you interpret these findings to inform your own recruiting strategy in 2020? Find out by downloading the 2020 Recruiting Trends Report below.


Download The Report