Your careers page is a prime recruiting tool that never takes a vacation, calls in sick, or even sleeps. Any serious
"We are revolutionizing the cream cheese industry by changing the way you smear your bagels forever". Listen, it's great to believe you're forging boldly ahead and completely re-thinking a problem, but if you use this phrasing, the only thing you'll revolve is your candidates' eyeballs. Instead of making a base claim like this, substantiate it by proving that there's a problem in your industry and how your company is positioned to fix it.
These action verbs often kick off a list of bullet points both on resumes and job descriptions. The need is real but the more creative someone gets with these, the less substance there tends to be. I'm sure when you're looking at a resume, you don't want to know someone "Collaborated across teams to optimize processes", you want them to tell you exactly what they did. Don't be vague and buzzwordy, tell candidates what they will do.
Even highly technical and completely internal roles will require candidates to work within a team and communicate. No company is hiring hermits who have no idea how to convey an idea in a professional manner, so it goes without saying that every single role will require communication and interpersonal skills. If something goes without saying, then don't say it! Axe this bullet point and replace it with something more illuminative.
Again, this is necessary for every single role. It might make sense to include for some non-technical roles, but is it really necessary in your Data Scientist job description? Someone interested in a technical role isn't going to get to the bottom of a job desription, see "attention to detail", and have their conception of the what the job entails affected in any way. This is a great rule of thumb for any careers page: if a bullet point doesnt serve to explicity explain the role in a meaningful way, it's got to go.
There ya have it, recruiters. Vet your careers pages and eliminate those awful scoffers that are turning off your candidates!
What are your careers page or job description pet peeves? Leave a comment or tweet at @EnteloRob!