Our guest this week is Bart Macdonald, CEO of Sapling, an employee onboarding software company based in San Francisco. Having spent the better part of his career at the intersection of HR and software, Bart has witnessed hundreds of companies struggle with flakey candidates. Whether it’s dropping out after signing an offer letter or resigning within the critical first 90 day window, candidate ghosting has become a big enough occurrence for even the federal government to take notice.
The expectation gap is really a misalignment between recruiting and HR efforts, which is the reasoning behind Sapling's philosophy that onboarding starts the very moment a candidate signs an offer letter. Whether that’s kicking off pre-onboarding processes, sending company swag, or inviting new hires to company events before their start date, staying top of mind is the number one way to avoid ghosting.
Is your company battling with candidate ghosting? Listen into the rest of our conversation with Bart to find out how to ensure candidates go smoothly from “yes to the desk”: