As a savvy, adaptable, modern tech recruiter, you hopefully already have a respectable Twitter presence. Many
Having a huge number of Twitter followers is impressive, but well-versed Tweeters are skeptical of anyone who has both an exorbitant number of follows and followers. Many twitter accounts subscribe to a "follow-back" strategy, where they will follow any account who follows them without question. While this will drastically increase your reach, your engagement will suffer as your audience becomes less and less relevant. To keep a good ratio, only follow people who are directly related to your field or fields of interest, or regularly trim the accounts you follow to keep your number down.
A carefully timed retweet, favorite, or reply is crucial, but too much interaction will come off as annoying and possibly creepy. I've personally had accounts favorite every single one of my tweets, which both reaks of desperation and suggests a level of disingenuity. Further, know which tweets are appropriate to comment on. A follow-up on an industry related comment or interesting project the candidate is working on is a great opportunity to start a discussion, but don't delve into their personal tweets unless it's an area of shared interest.
Personally, I have three different Twitter accounts tied to my mobile device and Tweetdeck. It's a great fear of mine that I'll send a tweet from the wrong account, which will not only appear unprofessional, but also will be i
Well, there you have it recruiting pros. Avoid these don'ts, and you're well on your way to turning your Twitter presence into a respectable source of new candidates. What are some other things to avoid on Twitter? Tweet @EnteloRob or leave a comment!