Stacy Zapar on Employer Brand through Community

June 4, 2015 at 6:15 AM by Rob Stevenson

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When it comes to building great teams, much is said about the importance of your employer brand. Of course, everyone can offer competitive salary, a handful of perks, and medical coverage, but it's not until you're able to delineate exactly what makes your company unique that you can begin to formulate your employer brand. Having expertly navigated this process at Zappos, and now doing it again at TripAdvisor, is most connected woman on LinkedIn and friend of Entelo, Stacy Zapar.

We brought Stacy on to Hiring On All Cylinders to discuss how exactly one distinguishes what your employer brand is, and how to put it on display to use it as a vehicle to attract new team members. At TripAdvisors, Stacy has enacted a slew of new strategies aimed at just that, and she explained a handful of them in some detail. Our chat was too in depth to cover in full here, but here are a couple highlights of where the conversation steered:

  • Encouraging employees to be story tellers and engage within and without the community
  • Different avenues for getting employees to be vocal about their organization
  • The value of designating what's truly unique about your company, and how to do it
  • Much more

You can stream the episode directly below, or search "Hiring On All Cylinders" on your favorite podcasting app.

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