As any seasoned recruiter knows, it often takes more than just one email to catch a candidate’s eye. In fact, recruiters who consistently leverage follow-up emails receive 50% more replies overall than those who do not. That’s why more and more recruiting teams are taking a page out the marketing book and investing time and resources into candidate nurture campaigns.
However, an increase in emails to candidates doesn’t necessarily equate to an increase in positive responsiveness. Rather, if your messaging comes across as repetitive and demanding, you run the risk of annoying candidates and ultimately damaging your company’s employer brand.
Don’t let that dissuade you from nurture campaigns all together! With the right know-how, you can get in front of the candidates with the right message, at the right time. Follow this step-by-step guide and you’ll be well on your way to more effective candidate email nurture campaigns.