Build Your Hiring Funnel the Right Way with These Sourcing Techniques

August 28, 2014 at 6:00 AM by Rob Stevenson

So you've crafted the perfect job description, updated your careers page, and flipped on your job posts. Cue Fill your hiring funnelthe influx of resumes, right? Well, as you know, not always. Even with a household brand name, inbound applicants won't fill up your hiring funnel. If you really want to find the right talent who you've got a realistic shot of landing, you're going to need a plan of attack. Here's a few things to get straight before you take to the sourcing trenches.

It's All Relative

While many tech roles can adapt to any industry, it's extremely helpful for candidates to have experience in your vertical. Start by making a list of competitors and companies within your space. These companies are great targets for your recruitment, as their onboarding process will be much easier than someone who's never spent time in your industry.

 

Find Those Pesky Passive Candidates

Even if you don't have a state-of-the-art technology like More Likely To Move™ on your hands, there are a handful of criteria you can look for to make sure you don't spend your valuable time trying to land a candidate who's never going to move. For example, you can pretty much rule out someone who recently changed jobs. Even if their current job isn't a right fit, people have a tendency to stick it out and stay put for at least 6 months. Similarly, when someone's been at a job for several years, they've probably been through some thick and thin at their organization and aren't looking for a chance to jump ship. 

Though it seems like common sense, you need to reach out to candidates for whom the role would be a step up, or at the very least a side step. Don't insult talent by trying to interest them in a role for which they're overqualified. In addition to avoiding the unenviable issue of rubbing talent the wrong way, your opportunity will truly be an opportunity to candidates who can chart it along their up-and-to-the-right career trajectory.

 

No Place Like Home

Relocation can be a real pain, especially to someone who's never been in your city before. The question marks about whether they'll like living in a new place, coupled with the expenses, is enough to make you think twice about sourcing too far from home. Adding locational syntax to your x-ray strings is as simple as (Lived | Lives San Francisco) and can save you and your organization a great deal of headache in the long run. Or, if you've got a poweful search tool like Entelo, you can set a precise location for your search paired with a mile radius. How about that!

 

Start with these three tips and you'll be well on your way to building a pipeline fulla candidates who are most likely to respond and make a move. 

  boolean search guide

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